Laurie has over 30 years of experience in the energy and transport sectors, where he held senior leadership roles across financial management, sales, and integration. He has successfully led numerous acquisitions and business turnarounds, consistently improving profitability and performance. Since transitioning from corporate life, Laurie has applied his expertise to supporting small and medium enterprises. His ability to combine strategic clarity with hands-on operational guidance helps business owners achieve measurable growth and sustainable outcomes. As Director of Sales Performance and Strategy at Wood Associates, Laurie leads the firm’s performance management and business planning functions, ensuring that strategy is actionable and accountable.
Director of Sales Performance & Strategy | Founding Partner
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